About the Client
Franklin Road Christian School provides co-educational, college-preparatory classes at the K to 12 level. They have a non-denominational Christian philosophy and also offer advanced education with Honors / AP classes as well as extensive hands-on labs for sciences and technology and fine arts and athletics thorough all levels of education. The students at Franklin Road Christian School thrive due to leaning in an environment that celebrates each student's God-given gifts and talents.
What They Needed
Franklin Road Christian School needed a website design that not only matched their culture and tradition, they also needed greater control over their content and a way to encourage better internet visibility.
How We Helped
Using a world-class award winning design and a comprehensive WordPress open source solution JC Whelan was able to bring together tradition and technology to increase exposure of an already well established school, that for some, was hiding in plain sight, on the internet.
JC Whelan took advantage of custom solutions such as integrating a Google Calendar, Adwords, re-marketing and search engine optimization, (SEO) to increase visibility while staying true to the schools identity
Results
Maintaining top visibility in Michigan through the re-marketing plan of following hundreds of thousands of parents has continued to build the Franklin Road Christian School brand, which in turn, has helped parents-in-need, find the school and provide them with an exceptional education opportunity.