Successful Search Engine Optimization

Selecting Keyword Phrases

Keywords are the starting point for an effective internet marketing campaign. Every search on the internet begins with keywords – words typed into the search boxes of search engines such as Google, Yahoo and MSN. The search engines then list websites based on those keywords. However, if your website does not contain the right combination of keywords it cannot be found. With 600 million – 1.5 billion searches on the internet daily, in order to stand out it is essential to incorporate the right keyword phrases.

At JC Whelan, our team does the research to find the most effective keywords related to businesses, which then drives traffic to your website. We use a comprehensive process to determine the best keywords for maximum exposure:

· Keyword Traffic – Applying a combination of keyword analyzer tools to determine what and how often users are actually searching for your products or services related to your business.

· Keyword Competition – A comprehensive competitor analysis by examining how many other websites are using and competing for the same keywords. The more general a keyword term the more competition and the less likely it is to be found on the internet. We strive to find “niche” keyword phrases that offer the greatest potential for higher ranking.

· Keyword Relevancy – Partnering with our clients to determine what keywords are best suited for your goals.

· Keyword Management – Continuously evaluating the performance of keyword traffic to ensure websites are performing.

Whether it is organic search engine optimization or a Google Adwords PPC campaign we will partner with you to investigate the most relevant and effective keyword suggestions. The result is higher rankings on the internet for your website than your competition.

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