Search Engine Optimization (SEO)
What is SEO?
Search engine optimization measurably increases your website’s visibility using natural “organic” (within website) and/or algorithmic (outside website) methods.
Effective SEO is a multi-step process. SEO ensures that your web page will be indexed and ranked effectively so that search engines can separate the wheat from the chaff and deliver your information to targeted consumers who are actively looking for your product or service.
We’ll help establish top search engines as a vital virtual partner for your business
At JCWhelan we know SEO like the back of our hands. We stay on top of Google, Yahoo, Bing and other search engine changes so your website continues to dance toward the top of search engine results. (Cautionary note: Any SEO company that claims it can “guarantee” you the #1 spot on Google or anywhere else is spinning tall tales. Run like mad from outfits who promise this!)
Surprising Fact: First place is rarely the best position to be in when it comes to SEO. Check out a few first place websites to discover why. Sites sitting in first place may be able to fool search engines but they rarely fool cagey consumers like yours.
We’ll partner with you to target the people you want
We will study your business and your competition to help you out-compete and out-convert as internet marketers.
We will work tirelessly until your website URL appears where it matters most: on one or more of the first three pages that search engines find when a visitor searches for whatever it is you offer. Even if what you offer is something that millions of others are touting, your website URL can be among the top contenders.
What We’ll Do to Put Your Best Foot Forward
- We will extensively research keywords to find the most effective ones that will drive traffic to your website.
- We will provide keyword-rich copywriting that will “raise its hand” when search engine come calling
- We will develop a customized in-bound link-building campaign so other websites will tout you, too
- We’ll monitor the performance of your website and evaluate how tweaking it here and there may improve visitors’ experience and their willingness to bookmark and hold onto you long-term
- We’ll maintain and update the SEO process, because search engine algorithms change frequently
DID YOU KNOW…?
81% of consumers look online before purchasing. If your website isn’t dancing at the top of pertinent (local, regional, national, international) search engine results, you’re leaving a lot of money on the table for a nearby competitor to snap up. This is just one of many reasons why an expert SEO Consultant should be on your side, making sure you’re dancing with the stars.
SEO Benefits
- By making Google, Yahoo, Bing, AOL and other search engines your partner, you’ll receive wide coverage even on a frugal budget
- You have unlimited space to show visitors what you can do
- You can quickly and easily add seasonal items, last-minute specials and other timely enticements without spending a fortune on print ads
- Compared to other forms of advertising (print, TV, radio) SEO provides a far higher return
- You’ll be able to measure your actual return on investment (ROI) because of standard analytic software which continuously monitors and updates you
- You’ll reach your target audience. SEO methods will separate your consumers from the rest of the herd; great SEO copywriting will engage them, and SEO-based social media outreach (Facebook, Twitter, LinkedIn, a blog) will help them sing your praises to friends
- 24/7/365 Search engines never sleep. You can catch late owls, early birds, and the usual flock whenever they’re looking for what you have to offer
- Trouble-shooting. Is something that’s keeping search engines from finding you? We’ll find and fix it.
- Ka-ching. Ka-ching. That’s the sound of new business: motivated, eager customers who found you because of improved SEO results
Winning SEO: Keyword Research
Keywords are the lynch pin of every successful marketing campaign. A seeker enters a search word or phrase (e.g., “interior decorators + “Dearborn Michigan”) and is presented with a pertinent, targeted list.
But how does an interior designer in Dearborn further separate him- or her-self from the crowd? That’s where effective, relevant, targeted keyword research
comes in.
Without the right combination of keywords, your website can get lost in the shuffle. We help you stand out in the crowd.
Using a comprehensive process, we identify the keywords most likely to get you maximum exposure within your targeted market.